The Importance of Self-Expression In Media

Music as a way of representing individualism, and identity is a concept in the culture industry that has brought much controversy. This is the case, because according tothe article “ The Culture Industry,” by Theodor Adorno and Max Horkheimer, our societyis deficient in owning up to this phenomenon. According to Adorno and Horkeimer, we are living in a society where popular media is becoming a commodity of repetition, and a business of reproducing mass culture. In today’s society, the music industry has become a substance of competition and dominance, where many artists are trying to stand out, when in fact their individual art, and style is missing.

One group that negotiates with self-expression is ‘The Beatles.’ They’re a group that not only remains true to themselves, but they have reached out to society in a way that is inspiring. The Beatles have put themselves out there in the market, and they have reached their full potential, by making their style, and sounding unique. The concept of self-expression is important in the music industry in order to maintain individuality and to avoid reproducing something that has already been produced. A group that encompasses this logic is ‘The Beatles.’ Before going into further explanation of why ‘The Beatles’ represent a special identity, Adorno and Horkeimer’s controversy must be addressed and explained in further depth.

In the article “The Culture Industry” they state, “The peculiarity of the self is a monopoly commodity determined by society; it is falsely represented as natural.” (Adorno & Horkeimer, 41). Adorno and Horkheimer in simpler terms are critiquing society by reinforcing that it is in a condition of artificial awareness, and that our culture is broken under authority because of the 1 capitalism that is taking place in the modern world. Another argument that is important inunderlying mass culture is when the article states, “In the culture industry the individual is an illusion not merely because of the standardization of the means of production.” (41).To get an understanding of this we can turn to pop stars such as Britney Spears, Rhianna, and Lady Gaga. They all share similar characteristics and our society is attracted to them.The music industry takes note of this and then begins to create more ‘Britney’s’ and ‘Rhiannas.’ Unfortunately this is what it has come to, but with taking a closer look at

‘The Beatles,’ it can be seen how they remain true to their art. The Beatles are a group that epitomizes what Adorno and Horkeimer are trying to pinpoint. They remain individual because no other artist today in the twenty first century is able to compare with them. They have this unique sound, which makes them able to produce so many songs. Looking at this review that focuses on one of their many albums,it is evident in seeing how this group remains so popular. Their first psychedelic masterpiece, Revolver represents the Beatles at their most creative and cohesive, still a tight rocking unit firing on all cylinders but with a surging freedom of self-expression. It is arguably their greatest album, in which they introduce whole new vistas of sound yet still contain them within tightly structured and performed songs (McCormick, 1)

By what McCormick states, it can be seen why this group has been able to leave an influence for today’s generation. The Beatles are able to leave a lasting impact on their fans, and they’ve laid out originality in the album revolver by seeking out what society wants to hear, but still remaining true to their sound. Even as they are not a group anymore, their music is still listened to, and therefore they will never be forgotten. The Beatles were the first British group to ever write their own songs and music, and they therefore can never be replaced which makes them the reality of music. Lastly, the group has been able to create music that holds meaning in their songs. “Sure, they had their share of “yeah, yeah, yeah” songs in the beginning, but songs such as “We Can Work It Out,” “In My Life,” and just about anything on Sgt. Pepper simply include timeless messages – all packaged in beautiful music.” (Russel,1)

Through the understanding of Adorno and Horkeimer’s article, the main idea to grasp is that the modern world has transformed art into a business. This has caused the entertainment industry to manufacture music that satisfies the needs of society, but it has been done in such a way, where repetition is gained, and individuality is lost. Many artists today share a similar art, and are lacking their own identity, but ‘The Beatles,’ are a group that have shed light upon self-expression. They carry many great qualities such as carrying songs that hold meaning, producing music that reaches out to their fans, and leaving an influence for today’s generation of artists. The main influence being that the band was able to be a part of the music industry for many years and maintain succession. Adorno and Horkeimer’s article informs society of what mass culture, media, and technology has converted to. Although the industry has replicated artists in order to maintain the business of advertising, and making money it doesn’t mean that other artists can’t remain true to their art.

Works Cited

Adorno, Theodor, and Max Horkeimer. “The Culture Industry: Enlightment as Mass

Deception.” The Culture Studies Reader (1944): 29-43. Print.

McCormick, Niel. “The Beatles- Revolver, Review.” The Telegraph. N.p., 7 Sept. 2009.

Web. 19 Sept. 2012. <http://www.telegraph.co.uk/culture/music/the-beatles/6150301/The-Beatles-Revolver-review.html&gt;

Russell, Lindsey. “Why The Beatles Still Have A Lasting Impact.” Yahoo! Voices. N.p., 19 Jan. 2007. Web. 19 Sept. 2012. <http://voices.yahoo.com/why-beatles-still-lasting-impact-165802.html?cat=19&gt;

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Local EDM group Tennyson is flying high

 

Are you wondering where the Canadian EDM talent lies in 2017?  Normally EDM artists fly solo, but with this dynamic duo, working alone is no option. This Canadian brother-sister act that can turn anything into music. The duo (Luke and Tess) are from Edmonton, Canada.  This teenage brother-sister duo is packed with immense musical flair and skills. Luke, 20, and Tess, 18, they make look angelic but they sure can put on a show. Luke writes the syncopated tunes, and Tess provides mind-numbing live percussion. A girl on drums is so kick-ass is it not? Skrillex is apparently a big fan of the duo, which is great for them trying to get to make it big in the EDM scene. Luke is heading to Los Angeles this year to get as creative as he can, so you can absolutely be expecting big sounds from Tennyson.

Luke and Tess- dynamic duo

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Luke and Tess a brother and sister act from Canada started busking the streets of Edmonton at ages of seven and nine, which is pretty amazing. They have gradually but surely matured into one of the most eccentric artists in the music scene with their blend of Jazz music and electronica gaining attention of producers like Ryan Hemsworth, Lido and as mentioned Skrillex. What makes them stand out is that they don’t sing about anything – their music is instrumental. It is wildly active, full of keyboard play and arpeggios. It is also very authentic sounding, which doesn’t make them imitators. As Emerson has said, imitation is suicide. Let’s face it; do we really need another David Guetta or Tiesto? Many artists these days are sampling other artist’s tracks and even though it is allowed it lacks originality.

Their sound

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The duo are known to use that really rather exasperating tone, in the structure of a loop, which is a repeating section of sound material. It creates repetitive ostinato patterns. As the basis for what is a very pleasant electronic lullaby. It is ultimately up to the listener and their taste or preference, but you will either find it annoying or compulsive and addicting. Or it will make you want to go for a ride (but fasten your seat-belt first).

The duo posted it on SoundCloud hoping that the song would spark a reminder for people to slow down. At times gloominess can be picturesque. So far, because of their age, they have not always been taken seriously: “It’s like the Series of Unfortunate events siblings started an electronica band,” according to one review. Or they’ve been greeted with an applause, as people should. Young talent is emerging these days and it will continue to.

 Started at a young age

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As mentioned, the brother sister team apparently started busking in Edmonton from the age of seven and nine, playing fronts of tunes by the Beatles, Coldplay and Weezer. That is undeniably amazing as those are some outstanding and exceptionally supported groups. When Luke was 12 they had recorded two collections of jazz music. At that point in 2012, he created his initially arrival of unique (electronic) material, and this year he chose to join his adoration for jazz and electronica, with his sister on drums. Combining two genres isn’t something that is totally out of the ordinary. Many successful artists have done it. Look at Avicii- he combined country and electronica, and it was genius.

Tennyson’s Influences

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It is always important to look at an artist’s influences, it tells a lot about their character, flare and their sound. Flying Lotus is one of Luke’s influences – along with Aphex Twin, Boards of Canada, Bonobo, and James Blake. In contemporary electronic music inspiration can come from anywhere. Sites like Soundcloud are loaded with craftsmen who draw on a number of impacts and thoughts to make something that they can call their own. However, Edmonton electronic act Tennyson emerge just on the grounds that they are the principal gathering to concede their sound may have started from the world’s most prominent purple dinosaur—Barney.

Subliminally [Barney’s Sleepy time Songs] influenced their music. They really found these old VHS tapes of when they were close to nothing and Luke was absolutely into Barney endeavoring to chime in, yet his mouth wasn’t created enough to state the words. Not that it’s a worry with the couple, as words regularly change into tests against Luke’s testy synths.

Originating from a group of traditionally prepared artists, Luke (creation) and sister Tess (drums/percussion) have dependably been entertainers. Tess says the two began playing piano and drums as meager children busking in the city of Edmonton, covering melodies by Weezer and Nirvana. “The first occasion when we played together, I was seven and he was nine, and we’ve been playing together from that point onward, to the point where it just feels normal,” says Tess. That is crude ability in that spot, as should be obvious they both knew this was their obsession and profession from the beginning.

As they developed into adolescents, they took their first shot at a full venture, discharging jazz cover collections. Luke would likewise soon begin fiddling with electronic music. The electronic genre was something Luke was improving.  The situation was an afterthought and afterward he got increasingly into it and figured out how to function in the jazz music him and his sister have been improving.

Affected by any semblance of Boards of Canada and Radiohead, Tennyson began combining jazz with darker tones at long last discharging their 2012 self-titled presentation and the Blamer EP not long after. Both went generally unnoticed. Underrated, the team focused on their own sound while discharging a constant flow of new tracks on SoundCloud, in the end getting the consideration of maker Ryan Hemsworth with the moving merry go round and smooth midi keys on their remix of Angus and Julia Stone’s “For You.” Taken aback by the energy of their melodic creations, Hemsworth put Tennyson’s track “You’re Cute” as the first in his month to month Secret Songs arrangement.

What makes Toronto good/bad for EDM?

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In the world of electronic dance music, summer is high season. It consistently brings another celebration. The show starts in May and manufactures, similar to a crashing EDM track, into a touchy peak: the Veld Music Festival, a monster two-day bacchanal that colonizes Downsview Park each August. A year ago, almost 40,000 individuals pressed into the recreation center for the all-ages EDM celebration.

Ink Entertainment, the occasion coordinator, had enlisted 40 medical staff, eight EMS laborers, one MD, four ambulances, 280 security protects, 15 security chiefs and 26 paid obligation officers to stay nearby for the length. A proportion that shook out to around 130 shouting, stoned ravers for each calm grown-up. There were armies of tanked adolescents furnished with fake IDs, yet the more serious issue was the drug use: the celebration was overflowing with GHB, MDMA and cocaine. Throughout the end of the week, no less than 15 individuals took something that landed them in the doctor’s facility, and two kicked the bucket of overdoses.

One was Annie Truong-Le, a truly, petite 20-year-old poli-sci major at York University, who took something at Veld. She lost cognizance, was raced to a clinic and never woke up. The other was Willard Amurao, a burly 22-year-old Ajax man, who likewise took drugs at Veld. Police spotted him stumbling out and immediately called for EMS. Police bounded him to a stretcher. He went into heart failure in the rescue vehicle and was articulated dead at the healing facility.

Examination reports uncovered that both Truong-Le and Amurao had taken MDMA. This goes to show you that EDM has a bad reputation and label with drugs, but this is because EDM music maintains a relationship with the party scene. This doesn’t mean that people have to do drugs or that EDM music has to be established as negative. People can and should go to Veld to enjoy the music and not to experiment with drugs. These events are meant to celebrate and enjoy the music and to unite with others. It should be a joyous time and not where people are overdosing on drugs.

They Can’t Slow Down

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Luke and Tess have been playing music for as long as they can remember. Their dad, a drummer, impacted them to seek after the workmanship as children, playing jazz, blues, and works of art like the Beatles, and busking around town. For Luke, making music fell into place without any issues. As you would expect, he began seeking it at such a youthful age.

Before Luke grew up and had this attention to himself, he had these aptitudes. Tess joined Tennyson in her mid-teens. With Luke on production and console and Tess on drums, the band’s music recounts a story without words.

After the couple started posting their music on Soundcloud more than four years back, they increased such a following, that Ryan Hemsworth, a Toronto-based electronic performer and maker, discovered their music and imparted it to his supervisor, who wound up lifting the team up. As indicated by Luke and Tess, the Internet is truly what’s been in charge of their prosperity. Social media is such a power medium these days. It is great for marketing, sharing, communicating and advertising. As Marshall McLuhan said “The medium is the message.”